Why audit your social media strategy?
Why should you consider auditing your own social media strategy? Let’s say you set up a few social media accounts, started posting away and never looked back or evaluated your efforts. Do you know the ROI of your efforts? Evaluate your social media efforts – paid or organic – by taking some time to audit your social media. One of the most common questions I get from business owner about their marketing strategy is, “I only have so much time in a day. How do I find the time for this?”
Periodically taking time to evaluate your social media history and future planning is just as important as any other part of your marketing strategy. An audit allows a brand to see itself from the consumer’s point of view. Social media profiles can look abandoned quickly conveying a message that brand just does not care. An audit will bring spammer and old accounts into the light.
Not all social media channels are the same – be sure you are posting the right content to the right audience
Understand how, when, and why your audience uses social – Millennials look for social proof, reviews, and how interactive you are. Be sure you are conveying the right message
Evaluate where social media fits into your overall marketing strategy – Most campaigns are not so fortunate to close a sale with the first touch. Social media fits into your strategy. It’s up to you to figure out when and where to post.
An audit will also help social media strategist figure out the number of posts that work for each channel, when their target audience is online, determine demographics of followers.