The Best Time to Post on Instagram

The Best Time to Post on Instagram

The best time to post on Instagram depends on your individual audience. Like any social media channels, different users are active at different times of the day. The best time to post is when your users are online and posting themselves. You may have viewers from all over the globe or if you are a local brand, then your followers may all be in the same time zone as your place of business.

Instagram has over 700 million active users. The mobile app social channel is owned by Facebook. Although it was once unique, many features have been copied from rival app Snapchat causing Snapchat usage to decline. There are two ways to post on Instagram – through stories and on a profile. Like Snapchat, stories disappear after 24 hours. Wall posts are permanent unless deleted.

To understand the best time to post, you’ll need some metrics to look at when your users are most active. It’s true, you can use a third-party app like SEMRush for example to track your audience. However, it is possible to see their active times, without paying for another service.

The first thing you’ll need to do to understand when your followers are active and when they are not. Converting your Instagram to a business account will get you the stats you need – popular days of the week and time of day. Converting to an Instagram business account is free and only take a few minutes.

After changing over to a business account, users can swipe through the account and see that stats on each post, including likes, comments, reach, engagement, and impressions. In addition, an Instagram business account also shows admins which days of the week are most popular and which hours users are watching.