When is The Best Time to Post?
What is the best time to post on Facebook? The answer is probably not exactly what you wanted to hear. The best time to post depends many factors like the type of content, what else is happening in your marketing strategy (is there an email campaign that’s part of the sales funnel?) First, assuming you are the admin for a Facebook page, take a look at your Facebook statistics. The stats are called “Facebook Insights.” Data from Insights and your analytics platform (like Google Analytics) will help you understand when the best time to post is.
If you are just beginning to post to a Facebook page and don’t have much history to work with, then you will be just guessing when the best posting times are. That’s fine because you need to have some activity on the page in order to collect data on user behavior. It will take a bit of experimentation, but after there are some posts to a Facebook business page, user data will be populated and begin to show patterns in make sense in Insights. Facebook admins will be able to see what is the best day of week to post and when the best time of day is as well.
Most Facebook accounts show a pattern to user behavior. You will see that there is an optimum time of day to post. It does tend to be in the evening hours. However, it is important to note that the time of day is shown in the time zone the page is set to. Look at your user demographics and the countries they reside in. If your page has a lot of offshore users that may be an issue. If your target audience lives in another country and these are many of your followers, then that is acceptable. If you are a domestic company targeting only followers in your home country or people in your locality, and your followers are elsewhere, that indicates a problem. T could mean the followers were bought or incentivized. This can result in low engagement for posts, regardless of best time of day or proper content.
This video takes you on a short tour of Facebook Insights so you can understand when your viewers are online. Posting when they are active helps build up a following and get more traffic to your website, posts, product, or service.
I also have a Best Time to Post on Instagram” video on the metrony.com YouTube channell, for those interested in connecting with an audience that is younger than those that use Facebook.