Bio

Author, Public Speaker, and Digital Marketing Professional Specializing in Brand Strategy

I have been involved in internet industries for almost 20 years. I work with businesses to develop a marketing strategy that builds their online presence through customer acquisition and increased revenue. I work with organizations to develop an overall marketing strategy from management, to team building, and public relations. I manage clients’ official presence on targeted social plus traditional media platforms to ensure it aligns with their larger business strategy. I stay on top of trending Search Engine Optimization (SEO) topics. I am also an author.


Photo credit: Pubcon SFIMA

Analyzing content performance and continually adjusting strategy to align with overarching marketing and SEO goals.

In addition, I like to produce content, videos, and speak at conferences about topics related to digital marketing, social media, website conversions, and affiliate marketing. Digital marketing, brand strategy, social media management, and content creation with internet marketing agency,

Specialties:

  • Online Marketing Strategy
  • ecommerce consulting
  • Brand strategy
  • Digital Advertising
  • Social Media
  • Facebook and Instagram Advertising
  • Video Marketing
  • Website Structure
  • Philanthropy
  • Search Engine Optimization (SEO)
  • Data Analysis and Databases

She also works with colleagues organizing events and fundraising campaigns for nonprofit causes. She currently serves on the Board of Directors of Kind Quilts Inc, a 501(c)(3) charity that brings comfort to hospitalized adults and children. Previous board positions include Treasurer for Northampton Bucks County Municipal Authority and Public Relations Directors for a New Jersey nonprofit youth sports organization.

Michelle earned her bachelor’s degree in Engineering from Rensselaer Polytechnic Institute and lives in Bucks County, Pennsylvania with her three children.