Digital Marketing Audit
Is your marketing strategy meeting your expectations? Successful brands periodically evaluate and reposition their marketing efforts. Monitoring, measuring and the return on investment (ROI) is a time-consuming process. Digital marketing audits include goal setting, strategizing, and measuring to get the most out of your efforts!
Evaluate your brand’s position online
Elements of the digital marketing audit include an analysis of user engagement, a competitor(s) analysis, paid marketing strategies, organic social media marketing strategies, and follower engagement. Ensure your organization is on-brand consistently and accurately.
We evaluate your website and apps and make recommendations for optimal mobile and desktop user experiences.
Social Media. For social media to meet goals, a brand must be on the same social channels as its target audience. Perhaps you started posting and never looked back! Both organic and paid social media need to be monitored and reviewed to maximize their ROI.
All marketing strategies, including social media, should have goals attached to them. As your brand grows, goals are attached to individual pieces of content in addition to the channel or overall campaign. An audit identifies which content is performing the best.
Brand Monitoring. It is equally important to monitor what people are saying about your brand as well as your competitor’s brand. Monitoring your competition’s activities can give your brand an advantage in the market.
Analytics. It is important to collect, analyze, and understand ecommerce data. This can be accomplished with Google Analytics and tagging. For larger budgets and omni channel strategies, third-party technologies are often helpful to understand what is really working.