Spend $150 on Ads and Get a FREE Video Spot – Courtesy of YouTube
YouTube has offered to pay the cost of having a professional YouTube filmmaker create a video to promote your business! It gets better. The filmmaker comes to YOU! Sound too good to be true? Well it is true! Businesses in Atlanta, Boston, Chicago, Los Angeles, Washington, D.C. and San Francisco that commit to spending only $150 on YouTube videos advertising – a small price to pay – can get a YouTube-vetted filmmaker visit their business to film a video spot free of charge!
Videos are the most compelling way for a business to tell their story to current and potential customers. Videos should get their message out within the first ten seconds! The goal is to capture the viewer’s attention and get them to watch the remainder of the video. Good quality sound is an absolute necessary. Viewers will tolerate videos shot on smartphones as long as the images are clear.
The free filming is available through YouTube’s Director onsite service. Although the service is only available in six U.S. cities, more locations may be added in the future. Watch time on YouTube is up more than 50% for the third year in a row. YouTube reaches more 18- to 49-year-olds on mobile devices than any TV network. Digital advertising is predicted to exceed TV spend next year for the first time with a total of $77.4 billion. 
Brands can now buys spots for “Breakout” viral videos which allows advertisers to insert spots into the “hottest and fastest-rising” videos on YouTube.
 Source: “Here’s What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016.” AdWeek. N.p., n.d. Web. 29 June 2016.