Use Instagram’s Weekend Hashtag Project for nonprofits
Instagram, like Pinterest, is a great social media platform for any nonprofit. Any business or nonprofit that can represent itself visually is a perfect fit for Instagram. This is a good way to keep in touch with a younger social media audience. Although they may not be likely larger donors, they could easily be eager volunteers and those with fresh ideas and a new perspective on how to approach a cause.
Instagram has an ongoing series called the “Weekend Hashtag Project.” The Weekend Hashtag Project is a series now in its 105th week. A hashtag is announced every Friday. Users who post a photo taken over the weekend and tagged with that hashtag could be featured on the Instagram blog. I came across the helping hand hashtag #WHPhelpinghand which is targeted at charitable acts, organized or not.
There is not need to wait for another charity mminded hastag thouhg. Other recent hastags that are perfect for no profits incldue
#WHPframed which can be used to showcase a volunteer’s efforts
#WHPStoryInMotion Story in motion was used to tell a stories visually making this another way for a nonprofit to show off their volunteers and projects
#WHPslowmotion What a great way to showcase your progress on a proeject by making a slow-motion or stop-motion video