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Yahoo’s board approves deal to buy Tumblr

The Wall Street Journal reported on Sunday, May 19th that The Yahoo Inc. board of directors agreed to pay $1.1 billion for six-year-old social networking site Tumblr. Tumblr has over 110 million users but only generated $13 million in revenue last year. New York-based Tumblr, founded in 2007 by David Karp, has 175 employees and over 108 million blogs. The website ranking site Alexa lists Tumblr as number 32 in terms of global popularity.It had more than 67 million unique visitors in April, according to Quantcast.

In 2012 competitor Facebook, acquired Instagram and Google bought YouTube in 2006. Morgan Stanley estimates that YouTube is on track to generate over $700 million in operating income.

Yahoo is planning a large press conference in New York Monday.

Founded in February 2005, YouTube allows billions of people watch and share originally-created videos. YouTube now has more than a million video artists from over 30 countries around the world. 70% of YouTube traffic comes from outside the US, the site is localized in 53 countries and across 61 languages. More than 1 billion unique users visit http://www.youtube.com/ each month to watch 4 billion+ hours of video each month. 72 hours of video are uploaded to YouTube every minute

Monetization
Thousands of advertisers are using TrueView in-stream and 65% of our in-stream ads are now skippable
There are a million+ businesses advertising on Google ad platforms, the majority of which are small businesses

Subscriptions allow you to connect with someone you’re interested in. In May 2013, YouTube began charging for some subscriptions although the vast majority of content is still free.

Mobile and Devices

People watch one billion views a day on YouTube mobile. Globally, 25% of YouTube’s views come from mobile devices

“Statistics.” YouTube. YouTube, n.d. Web. 12 May 2013.

YouTube Statistics

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