Best Social Media Post Image Sizes
It is important to use the best social media post image sizes for your brand’s presence on the right social channel. Using an optimized image increases the likelihood of user engagement with your social post. Users are more likely to see your post on Facebook when you upload a photo or video. Twitter users are more likely to retweet or click on your post when it includes a photo.
Yesterday I wrote about optimizing social media profile images. The best sizes to use for social media profile images and the best sizes to use for social media banner images are listed in chart. They do change as the social sites update and improve themselves, so be sure to stay on top of updated information. Your social media profile photo is the image you should be sure looks great on all social channels! Put simply it is the one followers will see most often.
However, as important as the profile photos are, it is also important to optimize each social media post image. In my talk at Affiliate Summit West on How to Optimize Social Media Profile Images, I covered to best sizes to use for a post on each of nine major social platforms. A few of them use an aspect ratio that is close to that on another site. An aspect ratio of 2:1 is workable for Twitter, Facebook, and Instagram but remember we want to use large images! One way to save time and effort is to use the same photo on several social sites. The 2:1 aspect ratio photo is one way to do that.
Below is a chart with the ideal sizes for optimizing social media images.
Recommended Social Post Image Sizes
| Post | Aspect Ratio | |
|---|---|---|
| Acceptable: 720 x 720 | ||
| Use: 1200 x 627 (1200 x 1200) | 1.91:1 | |
| 1080 x 1080 (scaled to 640 x 640) | 1.91:1 to 4:5 | |
| Use: 530 x 400 (1200 x 1200) | ||
| Google+ | Acceptable: 500 x 500 | |
| Use: 1000 x 1500 | 2:3 | |
| Min: 236 (in-stream pin) / 222 (small view) | — | |
| Use: 736 x unlimited | 2:3 = more repins | |
| Min: 440 x 220 | 2:1 | |
| Use: 1024 x 512 | — | |
| YouTube | HD 1280 x 720 | 16:9 |
