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How to Edit Facebook Privacy Settings

by Admin

How to Edit Your Facebook Privacy Settings

It is important to check on your Facebook settings and make sure the information you want to be private, stays private! Although you can hide information from the public, you cannot hide from Facebook itself! Facebook mines data to sell it anonymously to advertisers too. Facebook can predict what you like based on your activity on the social media channel.

To edit your Facebook privacy settings, go to:
https://www.facebook.com/settings

On the mobile app tap the mobile menu in the upper right corner of the app, scroll all the way down and tap Account Settings. Then select Privacy.

I limit who can see my posts and photos to those who are Facebook friends with me. That means, the general public cannot see my photos. This does cause some inconvenient limitations. For example, if I post a work photo on my personal Facebook, I cannot share it to my brand’s page.

I also recommend setting who can send you friend requests. On LinkedIn, I’m wide open. I let anyone send me a connection because that’s a business-to-business networking channel. My Facebook profile is private. Although I am friends with many of my clients and vendors, that’s because we are truly friends! I do have a Facebook public figure page for business “friends.” Which is open to the public.

There are other reasons for limiting who sees your information on Facebook. Personal information can be used in social engineering cyber attacks. Although things such as hometown, schools you attended, and birthday can help you find friends and connect, they can also be used in social engineering attacks. Kids names, the names of your pets, and hometown are the common password reset questions! If your email is exposed on Facebook or LinkedIn, then this is all a good start at hacking into your email account and then resetting a password to something more valuable like a bank account or credit card!

Learn more about social engineering hacks and cyber security in this blog post:

Filed Under: Facebook Tagged With: Privacy Settings

Get Increased Visibility with Facebook Live Contributors

by Admin


Photo credit: Facebook

Get Increased Visibility with Facebook Live Contributors

Brands and businesses have been jumping on the Facebook metrony Live stream bandwagon. Social media users watch over 100 million hours* of video every day on Facebook! Live videos typically get nine to ten times more reach than an average Facebook post, so any savvy social media strategists are grateful for the algorithm-busting gift.

Get More Reach and Visibility with Live Videos

Live is the best way to interact with your followers. It also helps a page gain more followers. People love watching a video and it becomes more interesting when they can actually interact and chat with their favorite channels.

Adding a Live Contributor helps to boost that reach even more. A live video contributor can bring more visibility to the channel by announcing the upcoming live session on their own Facebook page, email list or website. Choose a contributor who has a sizeable social media following of his or her own. With planned event teasers, their audience will come watch on your page too.

Adding contributors allows a page to add more content. Business owners only have so much time in a day, having a Live Contributor adds even more content to a page, keeping is interesting and favored in the newsfeed.

Facebook Live broadcasts can last up to four hours. Ten minutes is the recommended minimum length.

Page admins can monitor live broadcasts in the Video Library. While the video is live, they can click on the “edit” icon to see live details. If needed, Page admins can also end the contributor’s live broadcast from the video detail screen.

Facebook page admins now have the ability to add live video contributors to a page’s role. This role is unique since it only allows the contributor to add live video and then choose to post it to the page, or not. After the video ends, the contributor has no more control over the page of any content, including the posted live video.

  • Live Contributors do not have access to any administrative functions of Page
  • Live contributors can go live on the iOS and Android apps

How to Assign a Facebook Live Contributor

Assigning someone as a Live Contributor is administered under a page’s settings. You must be a page admin to assign this role or any other. Admins must be Facebook friends with the person they are assigning a role to. To add someone as a Facebook Live Contributor, navigate to a page’s settings. Under “Page Roles” and add the name of your Live Contributor.


Source:

https://newsroom.fb.com/products/

Filed Under: Facebook Tagged With: facebook live, video

How to Download a Facebook Live Video

by Admin

How to Download Facebook Live Videos

Yes you can download a Facebook Live video!

If you are not using video as part of your content marketing strategy, you should consider the latest offering in video strategy: Facebook Live videos. Videos help brands connect on a personnel level. Videos can be used to demonstrate products, as first line of customer service, and to raise brand awareness.

Thirty-three percent of millennials say they buy a product because of watching a video online. [1] Almost half (46%) of video viewers completed a purchase after watching a branded video on social media. [2]

YouTube still has the overwhelming share of video views. Half of social video views take place on YouTube, 36% occur on Facebook and the remaining 14% happen on other major social channels. [2]

Once too expensive for the average business to even consider, video production costs are much less than they were just a few years ago. That is partially due to the quality level that users are willing to accept. We have grown accustomed to watching user generated content (UGC) produced on smartphones. We are even willing to make purchase decisions based on content produced by total strangers. Some social users demographics even prefer UGC video over branded versions.

There are many quality levels, video lengths, and of course, genres to work with. We can work with scripted (see the metrony YouTube channel for examples) or live streams. Each has its advantages. One of the biggest benefits to Facebook Live videos (and its equivalent, YouTube Broadcasts) is that they are extremely cheap to produce. The only possible post-production editing is to add a custom thumbnail, if desired. Other than that, creators are simply record with a mobile device or a laptop and it is done!

Facebook Live videos can be downloaded and re-used in other marketing channels. A Facebook Live product demo can be embedded into a web page to help increase conversions. The video below is an example of a Facebook Live video. I used it to demonstrate how easy it is to work with Facebook Live!

Downloading Facebook Live Videos is easy once you know where to look.

To Download a Facebook Live Video:

Navigate to the Facebook Live video you want to download on your Facebook page and click on the video for the close-up view, then:

  1. Click on edit post at the bottom of the pop-up window [Figure 1]
  2. Click on the gear icon in the upper-right corner of the post
  3. Choose HD or SD to download it!
  4. Re-use and re-purpose!


Figure 1

Like YouTube Broadcasts, Facebook Live videos are automatically save to your page. Be sure to check out the views and you’ll see that the live videos keep earning views for days after the initial live broadcast.

Why Download A Facebook Live Video?

Savvy brands and marketers can re-purpose live videos to get more reach and conversion out of their creation. Downloaded a Facebook Live video and then upload it to a YouTube channel. Embed it in a website product page or included it in an email campaign.

Live videos are currently earning ten times the reach of an ordinary post. Anyone experienced with the Facebook algorithm knows things change, and the increased reach may end. Savvy brands can repurpose live videos to increase page likes and reach.

For those of you who are still camera shy, try out the suggestions in my video, “How to Create a Video Without Being on Camera.”

Sources:
[1] https://www.martechadvisor.com/articles/video-marketing-ads/40-reasons-video-will-be-essential-in-ecommerce-marketing-in-2017/
[2] https://www.brightcove.com/en/company/press/three-four-consumers-link-social-video-viewing-purchasing-decisions

Filed Under: Facebook Tagged With: facebook live, video

How to Spy on Competitors’ Facebook Ad Strategy

by Admin

how-to-spy-on-competitors-facebook-ad-strategy-440

How to Spy on Competitors’ Facebook Ad Strategy

Picture this: One fine Saturday, while enjoying morning tea, you log into your Facebook, the largest social media channel in the world, and are promptly greeted by an advertisement from one of your competitors. They are running a carousel of product images depicting their Black Friday promos. Blasted! Your competitor is reaching out to a demographic by using a strategy that your brand is not.

There are two issues to address. The first issue is that retailers are advertising Black Friday deals earlier each year! Amazon officially launched the holiday shopping season on November 1. Black Friday retail sales declined $1 billion last year. Early promotions like Amazon’s cannibalize the turkey day weekend sales. Holiday shopping might be a time-honored tradition but the race to the mall is fading.

The second issue is the increasing use of social media advertising to reach targeted age ranges. If you are already on tracking social media growth and sales, then this is not an issue. However, if your posts are having trouble getting through the algorithm then a paid strategy may give you a boost to an acceptable ROI.

Your brand is not even on the playing field if your social media game plan is not a serious and tracked part of your marketing strategy. Revisiting your own social media plan is an important part of keeping current with trends and effective campaigns.

Brands I work with plan out their marketing calendars months in advance. Marketing must evolve with changing landscapes and sometimes that requires a mid-quarter strategy shift. Fortunately, the barrier to entry for social media ads is low and most options are open to all budgets.

A thorough social media audit involves identifying and monitoring competitors. If you own a small business you might not view global brands as competitors. We can still learn a lot from what they do and how they execute. If you are a brand with a large social media following and a diverse marketing plan, then monitoring competitors is important for identifying missed opportunities and tracking progress.

So why did you see your competitor’s advertisement on social media? Certainly you are not buying from them! There are unlimited combinations of factors that can result in you falling into any advertiser’s targeting bucket. The simplest is that you visited their website recently. Advertisers using tracking pixels can opt to show social media ads to those that have visited their website. A narrower target would be to show the ads to those who have visited within a certain timeframe or fall within a certain age range.

My latest video featured on Entrepreneur Magazine online video channel talks about how to see your competitor’s Facebook ad targeting.

This is a form of behavior targeting and is often used as part of re-marketing strategies. For example if a shopper visited a website with the past week but did NOT hit the thank you page of the checkout then that person is a good shopper to re-target. Why? Because they have intention (they visited the website) but did not convert (they did not pay for anything.) Someone who visited the website and added products to their online shopping cart but did not pay is an even better candidate for re-marketing.

Potential customers can be targeted or excluded as targets based on email lists, interests, behaviors, gender, age, past buying decisions and hundreds of other factors. This type of targeting is available on the major social channels: Facebook, Instagram, Pinterest, and Twitter. It is really all a copy of what AdWords begin.

Like any marketing plan, a successful Facebook campaign involves trial and error. Advertisers must find the right mix of audience targeting, an appropriate offer, creatives that resonate with that audience, and an optimized landing page.

For more video on digital marketing, subscribe to my YouTube channel: https://www.youtube.com/metronycom

Source:
https://www.zacks.com/stock/news/199560/why-did-black-friday-sales-fall-by-1-billion

how-to-spy-on-competitors-facebook-ad-strategy

Filed Under: Facebook Tagged With: Facebook Ads, social media marketing

10 Facebook Marketing Mistakes Brands Make

by Admin

Facebook Marketing Mistakes Brands Make

10 Facebook Marketing Mistakes Brands Make

Facebook is the largest social channel for brands to use for marketing. It reaches the widest age range and has over 1.71 billion monthly active users! Add in Facebook’s other property, Instagram and we’re talking to another 500 million monthly active users. Facebook Marketing should be a focus in your brand’s social media marketing strategy.

Facebook drives to most social traffic to websites. It is most likely responsible for the majority of your brand’s social sales. Take the time out to audit your social media strategy to understand how effective it is. Learn how to measure the ROI of each of your marketing tactics individually. Understand how social media plays into your marketing funnel During your strategy review, find out of you are making any of these Facebook marketing mistakes. Although this checklist targets Facebook organic (free) posts, much of it applies to other social media channels and paid social media posts as well.

10 Facebook Marketing Mistakes Brands Make

Posting on Facebook Inconsistently

– Just like blog posts, videos, and email marketing, your social media audience expects to hear from you on a regular basis. An ideal schedule might include one daily post or it may be only three times per week. Whatever the schedule is, make it regular and consistent. It is tough enough to break through the Facebook algorithm but if your users know when they should be looking for new posts, they will be sure to check in and look for new content or promos!

Not Scheduling Faceook Posts

– Even the social media novice knows that social media posting can be time consuming and distracting. Your social media presence is an important part of your marketing strategy. However, it can take time away from the other duties the person responsible for posting the content has. Your social media manger has to develop content ahead of schedule and respond to follower questions and comments. If your manager has to stop what they are doing to head over to Facebook to post, other parts of the process may be dropped. It is much more efficient to schedule posts via Facebook’s native scheduler (don’t use services – we will talk about why not another time!) This way social media mangers can set aside regular time to schedule posts and respond to followers’ comments.

Trying to Sell in Every Post

– A good social media strategy includes mixing your own products or serve as with other content your followers are interested in and find useful. For example, a moving company certainly wants to post about their services and promotions but they also should mix in content that is helpful to their audience. A good mix could include posts about packing techniques, renters’ insurance, real estate information in regions the mover serves, etc.… All of this information is relevant and helpful, yet does not compete with the main service offered. Not every post should be sales oriented! Informative content helps to build a following as well! Your audience will come to you as a resource. And yes, it will help you sell because your audience will perceive your brand as genuine and sincerely interested.

Not Using the Right Sized Images

– One of my talks is about optimizing images for social media sharing. It truly is a critical aspect of posting on any social media channel. Facebook images for posts should be large enough (1000px x 1000px is a good start) so when users click on them for a close up view, they can see the details on your product shot or graphic. It is annoying to click on small images only to get another small image. As with all social media channels, Facebook image sizes involve more that the posts. Be sure to use the right sized images for Facebook profile and cover photos. Grainy photos and images blocked by text on the page make your brand look bad! There are no restrictions on how much text you can use in Facebook cover photos – be sure to utilize the entire space and make no text is blocked by other elements on the page.

Forgetting the call-to-action

– We don’t want to sell in every post, but when we do sell, we want the call-to-action to be clear. An old adage is marketing says to ask for the sales three times. Images, text and the buttons in paid ads all give brands multiple chances to issue a clear call-to-action. Tell users what you want them do; “Visit our website,” “like our page,” “call now,” or “click here.”

Leaving Out a Link in Posts

– This is closely related to forgetting the call-to-action. If you want readers to buy your products or read a blog post, you must include a link if you want users to go to another website, sign up for your email list, read a post from a website, etc.… Seems obvious, right? Links are often broken or left out altogether. This is even more common on Pinterest, but it happens on Facebook quite a bit. Obviously, in an Instagram post, this is irrelevant. Do not make your users hunt around or work to get to your brand’s landing page– make the user experience easy!

Ignoring Facebook Insights and Analytics

– Facebook offers data about your followers. Look at your page’s Facebook Insights to see what time of day your audience is active. Post during those times. Be sure to look at the engagement that past posts earned to determine what content resonates best with your audience.

Buying Followers

– Do NOT buy followers! Also don’t purchase likes, hearts, retweets or any other kind of social engagement on any social channel! I bash this practice every chance I get. Yes, buying social media followers inflate a Facebook page’s numbers and make it look popular. The faulty is logic is that if a page looks popular via its large number of followers, then others will be more likely to follow. This practice does not bring what a brand really needs: website traffic and sales! An inflated number of followers does not get a post through the Facebook algorithm. Take the high road and build a real Facebook following by posting engaging content that your target audiences enjoys.

Not Boosting Popular Content

– One savvy way to get more engagement, increase your Facebook followers, and get more website traffic is to boost popular organic posts. Boosting Facebook post to a target audience helps get more reach for your creative at a lower price point than an ad. Review past Facebook page posts and choose one that was popular as an organic post. A Facebook post that was resonated well with your audience will most likely be popular as a boosted post or pad social media ad. To save money, narrow down the audience before putting money behind it.

Not Being Social

– The fundamental idea behind social media is to be social. Many brands schedule posts and leave them on autopilot and never looking back. Being social means responding to users’ comments and actually engaging with time. It may also mean the brand attends live events and posts those on social as well. The basic tenets of social media mean being social. I’ve had more than brand not understand that when a live event applies to them (they are a sponsor) they should have a live physical presence and include it as part of their social media strategy.

Facebook Marketing Mistakes Brands Make

Filed Under: Facebook Tagged With: Facebook Marketing

Broadcast Facebook Live from Your Desktop

by Admin

Broadcast Facebook from Your Desktop

Facebook began rolling out Facebook Live to desktop (and laptop) computers this week. The Facebook Live rollout includes both Mac desktops as well as PCs.

Facebook Live is a feature that gives live-streaming video capabilities to users. It is currently available to all users via the Android app, iPhone app or iPad app. Real-time video are posted directly to a user’s Facebook wall. The videos then appear in friend’s newsfeeds. Facebook users can “subscribe” to a Facebook account so that they may be notified the next time that Facebook account starts a live broadcast.

broadcast-facebook-live-desktop-400

Facebook is the world’s largest social media network. It currently has, Facebook had 1.71 billion monthly active users, as of the second quarter of 2016. The social giant boats 1.13 billion daily active users. According to Facebook, users watch 100 million hours of video per day on Facebook.

“Our community and business had another good quarter,” said Mark Zuckerberg, Facebook founder and CEO. “We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”

Up until now, Facebook Live was a mobile-only application. Users recorded live video from events. This feature helped Facebook compete with apps such as Twitter, Periscope and Snapchat. Facebook Live is available to a small number of users’ desktop and laptop computers, and is in the process of rolling out to all users.

Source: Facebook Second Quarter 2016 Results
https://investor.fb.com/investor-news/press-release-details/2016/Facebook-Reports-Second-Quarter-2016-Results/default.aspx

broadcast-facebook-live-desktop

Filed Under: Facebook Tagged With: desktop, facebook live

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