Last month I had the opportunity to speaker to a group of entrepreneurs at the NY NOW Show at the Javits Center. I spoke about branding with the emphasis on how branding is not just about a logo plus some business stationery. Branding focuses on messaging, a target audience and a few more steps. There’s more about it in my presentation slides.
The one hour talk ended with another 45 minutes of questions. As a speaker, it’s always nice to get lots of questions. We talked about branding case studies and my favorite topic, how to get your business started online. What do you think of my website? What do you think of my products?
One of the ladies who was still in the development phase of her enterprise, asked about finding a mentor. They had questions about how to get into retail and how to find salespeople. I passed on a good piece of advice once given to me. It was constructive criticism from one of my clients. He said, “Michelle, you don’t ask for enough.” What he meant was I don’t ask for help often and I don’t ask what people can do for me.
This is the snippet of wisdom I handed off to this young lady. It’s good advice. Ask for help. Help can come in many forms. IT may mean an introduction, answer a question, or finding someone who will let you run an idea by them, and of course, manpower.