• Skip to primary navigation
  • Skip to main content

METRONY.COM

Digital Marketing Consultancy

  • Home
  • Consulting
  • Contact
  • Digital Marketing Audit
  • Social Media Review

SEO

How to Use YouTube Annotations to Drive Traffic to Your Website

by Admin

YouTube Annotations Drive Traffic to Your Website

For several years, I have been heralding the benefits of using YouTube in search engine optimization campaigns. YouTube is an easy way to compete for keywords. The channel is much less crowded and competitive for search terms that momma Google is. The production value users are willing to accept is lower than it was in the past. Five years ago when I encourage clients to establish a presence on YouTube, they would run out of fear of the production costs. Now vloggers can use their iPhones and DLSR cameras to shoot reasonable quality videos.

How-to-Use-YouTube-Annotations-Drive-Traffic- to- Website-440

Posting to YouTube videos is great and fun too, but in the end, we want to get clicks and conversions on your websites. This is where YouTube Annotations comes in. An annotation is a way to make portions of a YouTube video clickable so users may subscribe to your channel, visit a website or take other action. Some of the best annotations I have seen use the bottom or right side of the screen as navigation! (blog post and video on that coming soon!)

The types of YouTube annotation are:

  • Speech Bubble
  • Note
  • Title
  • Spotlight
  • Label

Check out my YouTube video on Pinterest pins. I have a few YouTube annotations on this video. The first is a “note” that appears in the upper right corner. It directs users to to to my website for more business tips. [Figure 1] and if a user clicks or taps it, it opens up a new window and leads back to my website

YouTube-Annotations-Tutorial

Figure 1

The second annotation I added is also a “note”, but a click here subscribes the viewer to my YouTube channel that covers social media tutorials. This image also shows where to add YouTube annotations using the YouTube video manager.[Figure 2]

YouTube-Annotations-Tutorial-2

Figure 2

Although it takes an extra step or more to add these annotations to your videos, it really worth it! Making the videos clickable makes it easy for your viewers to follow you and get to the conversion!

Please subscribe to my YouTube channel for more digital business tips and social media social media tutorials!

How-to-Use-YouTube-Annotations-Drive-Traffic- to- Website

Filed Under: SEO, social media, YouTube Tagged With: increase website traffic

How to get more traffic from YouTube videos

by Admin

How to get more traffic from YouTube videos

Social video is one of the biggest trends for digital marketing in 2016. Social media strategies should include uploading videos to social channels like Facebook and metrony YouTube. All major social channels like Twitter, SnapChat, Instagram, all allow native video except for Pinterest and LinkedIn. For the past two years, I have been encouraging businesses to use video as part of their search engine optimization (SEO) strategy. YouTube is far less competitive for keywords than google.com plus video is one of the best ways to engage your audience. TO use video for SEO, be sure to upload high def. videos that include our keywords or phrases.

How-to-get-more-web-traffic-from-YouTube-videos-440

YouTube gives users the ability to send traffic from videos hosted on their site to websites, products, or encourage viewers to take an action, or watch more by setting up cards, annotations, and video descriptions. By encouraging users to take action, you can you can help boost your channel’s watch time and get more traffic to your website.

How-to-get-more-web-traffic-from-YouTube-videos

Filed Under: SEO, social media, website, YouTube

The Top 10 Ways to Promote a Business Online

by Admin

Looking to promote an online business, or to give a brick-and-mortar store a digital advertising boost? Below are ten effective and proven methods to bring more traffic to your website or drive foot traffic to your physical store. Email campaigns, social campaigns and content marketing are all effective ways to advertise online. Pick one and master it, or better yet, choose a few that work well together. Understand how to optimize each technique or hire an expert to help you.

Top-10-ways-promote-busines-online-440

Ten effective and proven digital advertising techniques

  1. Social media: Social media is used to connect with potential customers, vendors, investors, or other stakeholders. Social media is free in the sense that it only costs your time, but a serious social media strategy will require time, creative graphics, a writer, and possibly a dedicated manager to be effective.
  2. Video: Video is my new favorite for promoting businesses, products and brands. Video does not have to be commercial quality to be effective. Audiences are receptive to homemade do-it-yourself videos, shot from a webcam or smartphone as long as the video provides value or entertains.
  3. Blogging: Blogging is a cheap and easy way to promote yourself, products, story, or brand. For under $30 you can get a website setup and begin writing. Everyone has a story to tell, or is an expert in something. This is a way to get started today! Blogs can be added to existing ecommerce websites to add value and give customers information, tips and tutorials. Blogs turn an ecommerce into a resource.
  4. Guest blogging: Guest bloggers write content for someone else’s website. The advantage is that writers potentially get more readers than they would on their own, as long as they can secure a spot on a better known blog. The only downside to guest blogging is that the content does not live on the writer’s website, but the increase in credibility from a carefully chosen website is worth it.
  5. Content marketing: Content marketing is creating and distributing informative and valuable content in the form of whitepapers, studies, videos, and other downloads in order to attract a targeted audience. It encompasses many of the ideas mentioned above, but the content is written to share knowledge, not as an advertisement. Readers usually give their contact information to get the content.
  6. Public speaking: Public speaking is a great way to establish yourself as an expert in your field, to network, and to subtly advertise. Public speaking does take time and practice. You will have to speak for free for a time unless you are amazingly famous. If you can keep your travel expenses down, this is a great way to promote yourself.
  7. SEO: Search engine optimization (SEO) is the practice of adjusting a website’s content and programming to fine tune it so it is favored by search engines such as Google and Yahoo!. SEO is a skill that has a big learning curve and many businesses outsource this to an agency.
  8. PPC: Pay-per-click (PPC) or paid online advertising can bring new viewers to a website. When done well, PPC is cost effective, but it takes skill, understanding, and monitoring to fine tune a campaign.
  9. Social advertising: Social advertising is paying for promoted spots on popular social media platforms like Twitter and Facebook. These ads have different names and a few platforms offer more than one option. For example, on Facebook, users can “boost a post” or pay for a targeted ad in the news feed or right-hand sidebar. Pinterest has two options as well. Social advertising is also useful when you don’t have a lot of followers.
  10. Email marketing: email marketing remains one the most effective forms of online advertising. A legitimate list, cultivated from actual customers and leads, yields the best results. As the list is used, additional information is recorded, like purchase history, preferences, and spending habits.

Top-10-ways-promote-busines-online

Filed Under: Blog, SEO, social media, video Tagged With: blogging, business, content marketing, ecommerce

Copyright © 2023 · METRONY, LLC

  • Home
  • Consulting
  • Speaking
  • Book
  • Social Media Marketing
  • Articles
  • Contact