Facebook Adds Cover Videos – A New Option to Help Business Pages Connect With Followers
Facebook added a new feature for business pages. Now instead of a cover photo or image, Facebook pages can feature a video!
Facebook is the world’s largest social media channel boasting over 1.28 billion active users as of March 2017. The majority or 85.8% of Facebook’s daily active users reside outside the US and Canada. Besides Facebook, the company also owns Instagram, Messenger, WhatsApp.
Videos are one of the best ways to connect with an audience. They convey emotion, allow creators to demonstrate a product, and all around offer a more personal experience for brands and individuals. Videos are much cheaper to produce than they were just five years ago. Viewers no longer need to see high production value creatives. A smartphone and microphone are all that is needed.
Ideal Facebook cover videos can include a product demonstration for products. A brand could give a message from their founder, or a brief statement of the company’s mission or foundation. Personal brand pages, should show a video from the public figure the page is promoting. Like any other creative, changing the cover frequently, keeps a page looking fresh and in touch
To upload a cover video to a Facebook page:
- From your desktop, navigate to a business page
- Hover over the cover image
- Tap the pencil icon to upload a new cover image or video
The recommended video size is 820 pixels by 320 pixels minimum. The length of the cover video must be between 20 and 90 seconds.
The video cover photo update has been rolling out to pages over the last two weeks. If your page does not have the option to upload a video, check back in a few days. Currently, the video upload is not available from the mobile apps.