Five Strategies to Get More Website Customers
Attracting and retaining new loyal customers is something every business wants and needs to survive. According to the US Small Business Administration small business stats (SBA), small businesses comprise 48.5% of private-sector employment in the United States. The Bureau of Labor Statistics states Bureau of Labor Statistics small businesses accounted for 63% of net new jobs created between 1993 and mid-2013.
Unfortunately, about 10% to 12% of small businesses cease operations every year. About half of all new establishments survive five years while about one-third survive 10 years or more.
Families and solo entrepreneurs often run small businesses by themselves. Founders often find themselves working in multiple job roles. Current customers must be services while still acquiring new customers, the multi-tasking life of the small business owner presents a huge challenge.
Five Strategies to Get More Website Customers
Ask for the sale
It is important to ask for what you want. Ask your customers for the sale when they visit your website. This can be accomplished through the placement of multiple “buy now” buttons on a website landing pages. When meeting in person or sending email campaigns, ask a potential customer to visit your store. Ask website visitors to join your email list with a pop-up screen on your website.
Email list
Emails campaigns are one of the best ecommerce marketing strategies. Be sure to do all that you can to grow your email list. Send useful content and special promotions via your email. Ask email subscribers to pass your email on to others who may be interested.
Brand Content
Add branding to your videos and content. Add your branding to YouTube video to make it easy for users to subscribe to your channel. Add your contact information to all written materials so readers know how to reach you or read more. This includes whitepapers, DIY and how-to guides.
Use Paid Social Media
Social media reviews offers many new opportunities. Users can be targeted through various behaviors and interests right on the social channel. The ads target only those who are likely to be interested in your product, brand or service.
Online Remarketing
Remarketing through email, website behavior and social media is another effective way to advertise to those who are truly interested in your products. Remarketing involves reconnecting with users who have visited your websites, clicked on an email, or interacted with some form of advertisement in the near past. Website visitors who have abandoned their shopping carts are highly likely to purchase when they are touched with a remarketing campaign.
