Looking for a digital marketing audit? Are you on the best social media platforms for your needs? Which content performs best for you? Social media strategy is not a bunch of simple, do-it-yourself platforms! It takes experience and strategy to get the most out of your time and money!
Social Media Review
Review of current social media platforms
Recommendation for future social media strategy
In your social media review, we’ll:
Evaluate your website. We’ll evaluate your website including the use of social connect and social share buttons. We’ll also evaluate the site’s use of open graph protocol and meta-data.
Evaluate your brand’s position on social media. To ensure brand consistency and accuracy, we check that product information and profile images contain consistent and properly sized logos and color schemes. We also verify that descriptions make the best use of the given limitations.
Review your goals. Social media is more than just a placeholder. It’s important to identify your goals, your audience, and what defines a conversion (online sales, phone calls, lead generation, a follow, or a newsletter sign-up are all examples). Without knowing the answers to these questions, it is impossible to measure your return-on-investment (ROI).
Other elements of the social media review include an analysis of user engagement, a competitor analysis, and how your brand engages with and responds to stakeholders on social media.
Social listening. It is equally important to monitor what people are saying about your brand on social media.
Analytics. It is important to collect and analyze data. This effort can be simple, such as using the platforms’ analytics but sometimes third-party technology is required for large campaigns.
Contact us today!