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How to Add Video to Your Marketing Strategy

by Admin

How to Add Video to Your Marketing Strategy

This is part one of some number of blog posts about video marketing. I am so into now and encourage colleagues and clients to use employ video in their strategy. Video is an important addition to any online marketing strategy. For the record, I am talking about short-form video, specifically those under five minutes in length. A well-rounded marketing strategy consists of not only quality images and graphics, but video content as well. Video can be used on all major social channels, as a standalone strategy on YouTube, and of course, on your website itself.

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Video is one of the most compelling way to tell your brand’s story. Viewers are more likely to purchase a product after watching a demonstration video. The number of YouTube video uploaded doubles every year. Finally, 33% of all online activity is spent watching videos.[1] Is that enough to convince you to begin incorporating video in your marketing efforts?

Just a few years ago, small and medium businesses would balk when I suggested they incorporate video into their website or marketing. The expectations for video quality were high, much higher than they are today. Sure, it is still nice to have a corporate video that explains your brand’s core values or mission statement. It is a luxury for small business on a budget, but not necessary. Online viewers want to see the real “you.” They want to experience a product or brand with you. They don’t want to be talked at.

So what do I mean when I say viewers will accept a lower video quality? Well, what that means is you don’t need a soundproof studio and expensive audio-visual equipment to produce your YouTube channel. An acceptable video can be accomplished with a smartphone and a decent microphone. That’s the hitch! As long as the SOUND is quality good, meaning there isn’t wind noise, or low muffled voices – then you are good-to-go!

I have several thousand dollars (cheap by A/V equipment standards) invested into my video studio setup. It took time to build up. I researched products for a long time, stuck until two speaker friends of mine gave me tips on how to move forward. I decided to stick with my Canon DLSR camera to save money, but it will be replaced shortly. I bought tripods, soft boxes, sockets, and bulbs. A room in my house had to be rearranged. Actually many rooms were rearranged until a produced friend helped me choose the best setting. My next major investment was a Zoom external recorder. This improved the sound of my videos tremendously! The introduction of the Zoom recorder meant I had to find some software for editing. More about that later. A $100 lavalier microphone is a plus, but not needed if you can find a quiet place to record.

I founded my YouTube channel with the promise that I would cover the equipment used to make the video. I am going to cover more about video content creation and posting in coming blog posts. The first and ONLY equipment you need to get started is a smartphone and an idea. I’ll cover the equipment I use, editing, terminology and then of course statistics! And yes, part of this will be in video format! Stay tuned and if you have not already please follow me on my YouTube channel!

Add-Video-to-Your-Marketing-Strategy

Filed Under: video Tagged With: digital marketing, video marketing

Spend $150 on Ads – Get a FREE Video Spot – Courtesy of YouTube

by Admin

Spend $150 on Ads and Get a FREE Video Spot – Courtesy of YouTube

YouTube has offered to pay the cost of having a professional YouTube filmmaker create a video to promote your business! It gets better. The filmmaker comes to YOU! Sound too good to be true? Well it is true! Businesses in Atlanta, Boston, Chicago, Los Angeles, Washington, D.C. and San Francisco that commit to spending only $150 on YouTube videos advertising – a small price to pay – can get a YouTube-vetted filmmaker visit their business to film a video spot free of charge!

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Videos are the most compelling way for a business to tell their story to current and potential customers. Videos should get their message out within the first ten seconds! The goal is to capture the viewer’s attention and get them to watch the remainder of the video. Good quality sound is an absolute necessary. Viewers will tolerate videos shot on smartphones as long as the images are clear.

The free filming is available through YouTube’s Director onsite service. Although the service is only available in six U.S. cities, more locations may be added in the future. Watch time on YouTube is up more than 50% for the third year in a row. YouTube reaches more 18- to 49-year-olds on mobile devices than any TV network. Digital advertising is predicted to exceed TV spend next year for the first time with a total of $77.4 billion. [1]

Brands can now buys spots for “Breakout” viral videos which allows advertisers to insert spots into the “hottest and fastest-rising” videos on YouTube.

[1] Source: “Here’s What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016.” AdWeek. N.p., n.d. Web. 29 June 2016.

Spend-Youtube-Ads-Get- FREE-Video-Spot-from YouTube

Filed Under: YouTube Tagged With: digital marketing, video

What is Influencer Marketing – Part 2

by Admin

What is Influencer Marketing – Part 2

In Part 1 of the Influencer Marketing Explained series, I talked about the basics of influencer market, and what it means to the consumer. Influencer marketing is the fastest-growing online customer-acquisition channel. About 65% to 75% of marketers plan to include influencer marketing in their strategy this year. Influencers can include celebrities, social media pundits, the media, and local food critics, product reviewers or anyone who is a go-to source for opinions and information. Many animals (yes, you read that right!) are also influencers with enormous social media audiences!. Check out the hashtag #dogsofInstagram on Instagram, of course, and you’ll find some working dogs and their industrious owners.

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Influencers work for variety of reasons including getting early access to information on new products and offering fresh content to their readers. Some influencers are compensated for their opinions a brand or agency, but many work for free product samples.

Data from Adweek.com and The Shelf shows that 92% of consumers trust recommendations from others. This means they trust people they don’t’ know over branded content such as a corporate website or brochure! In addition, 70% say that online reviews are their second-most-trusted source for product information while 47% of U.S. readers consult blogs to monitor trends & ideas (1)
Stats support that customers acquired through influencer marketing programs tend to be loyal customers. Customers acquired through word-of-mouth have a 37% higher retention rate. (2)

The following influence millennial women’s shopping decisions: (3)

  1. Reviews and word-of-mouth recommendations 84% of the time
  2. Social media: 75% of the time
  3. Brand websites: 41%
  4. Magazines: 39%
  5. TV: 36%
  6. Mail catalogues 21%
  7. News websites: 16%

How do you know if your product or brand is a good fit for influencer marketing? Moreover, how do you find the right influencer? Check back for Influencer Marketing, Part 3.

Influencer-Marketing-Explained-2

(1) “Why Influencer Marketing Is the New Content King [Infographic].” SocialTimes. Web. 16 Mar. 2016.

Why Influencer Marketing is the New Content King [Infographic]

(2) “Why Influencer Marketing Is the New Content King [Infographic].” SocialTimes. Web. 16 Mar. 2016.

Making the Market for Influencer Marketing

(3) “Infographic: Here’s What Millennial Women Want-and Want to Give-This Holiday.” AdWeek. Web. 16 Mar. 2016.
http://www.adweek.com/news/advertising-branding/infographic-heres-what-millennial-women-want-and-are-gifting-holiday-season-168639

Filed Under: Influencer Marketing Tagged With: digital marketing, Influencer Marketing

Influencer Marketing Explained Part 1

by Admin

Influencer Marketing Explained Part 1 Video

The last blog post gave an influencer marketing introduction to the concept of influencer marketing. This is part one of a series on digital influencer marketing. Consider enlisting people (and sometimes animals!) with large social media followings to help promote your business online.

Since much of finding the right influencer for influencer marketing content comes in the form of social media and YouTube videos, I decided to make a video out of it. Below is another digital marketing tutorial on influencer marketing. Check it out on my metrony YouTube channel, or watch it below

Filed Under: digital marketing, Influencer Marketing, social media, social media marketing Tagged With: digital marketing, Influencer Marketing, social media

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