METRONY.COM

Digital Marketing Consultancy

facebook live

Get Increased Visibility with Facebook Live Contributors

by


Photo credit: Facebook

Get Increased Visibility with Facebook Live Contributors

Brands and businesses have been jumping on the Facebook metrony Live stream bandwagon. Social media users watch over 100 million hours* of video every day on Facebook! Live videos typically get nine to ten times more reach than an average Facebook post, so any savvy social media strategists are grateful for the algorithm-busting gift.

Get More Reach and Visibility with Live Videos

Live is the best way to interact with your followers. It also helps a page gain more followers. People love watching a video and it becomes more interesting when they can actually interact and chat with their favorite channels.

Adding a Live Contributor helps to boost that reach even more. A live video contributor can bring more visibility to the channel by announcing the upcoming live session on their own Facebook page, email list or website. Choose a contributor who has a sizeable social media following of his or her own. With planned event teasers, their audience will come watch on your page too.

Adding contributors allows a page to add more content. Business owners only have so much time in a day, having a Live Contributor adds even more content to a page, keeping is interesting and favored in the newsfeed.

Facebook Live broadcasts can last up to four hours. Ten minutes is the recommended minimum length.

Page admins can monitor live broadcasts in the Video Library. While the video is live, they can click on the “edit” icon to see live details. If needed, Page admins can also end the contributor’s live broadcast from the video detail screen.

Facebook page admins now have the ability to add live video contributors to a page’s role. This role is unique since it only allows the contributor to add live video and then choose to post it to the page, or not. After the video ends, the contributor has no more control over the page of any content, including the posted live video.

  • Live Contributors do not have access to any administrative functions of Page
  • Live contributors can go live on the iOS and Android apps

How to Assign a Facebook Live Contributor

Assigning someone as a Live Contributor is administered under a page’s settings. You must be a page admin to assign this role or any other. Admins must be Facebook friends with the person they are assigning a role to. To add someone as a Facebook Live Contributor, navigate to a page’s settings. Under “Page Roles” and add the name of your Live Contributor.


Source:
https://newsroom.fb.com/products/

How to Download a Facebook Live Video

by

How to Download Facebook Live Videos

Yes you can download a Facebook Live video!

If you are not using video as part of your content marketing strategy, you should consider the latest offering in video strategy: Facebook Live videos. Videos help brands connect on a personnel level. Videos can be used to demonstrate products, as first line of customer service, and to raise brand awareness.

Thirty-three percent of millennials say they buy a product because of watching a video online. [1] Almost half (46%) of video viewers completed a purchase after watching a branded video on social media. [2]

YouTube still has the overwhelming share of video views. Half of social video views take place on YouTube, 36% occur on Facebook and the remaining 14% happen on other major social channels. [2]

Once too expensive for the average business to even consider, video production costs are much less than they were just a few years ago. That is partially due to the quality level that users are willing to accept. We have grown accustomed to watching user generated content (UGC) produced on smartphones. We are even willing to make purchase decisions based on content produced by total strangers. Some social users demographics even prefer UGC video over branded versions.

There are many quality levels, video lengths, and of course, genres to work with. We can work with scripted (see the metrony YouTube channel for examples) or live streams. Each has its advantages. One of the biggest benefits to Facebook Live videos (and its equivalent, YouTube Broadcasts) is that they are extremely cheap to produce. The only possible post-production editing is to add a custom thumbnail, if desired. Other than that, creators are simply record with a mobile device or a laptop and it is done!

Facebook Live videos can be downloaded and re-used in other marketing channels. A Facebook Live product demo can be embedded into a web page to help increase conversions. The video below is an example of a Facebook Live video. I used it to demonstrate how easy it is to work with Facebook Live!

Downloading Facebook Live Videos is easy once you know where to look.

To Download a Facebook Live Video:

Navigate to the Facebook Live video you want to download on your Facebook page and click on the video for the close-up view, then:

  1. Click on edit post at the bottom of the pop-up window [Figure 1]
  2. Click on the gear icon in the upper-right corner of the post
  3. Choose HD or SD to download it!
  4. Re-use and re-purpose!


Figure 1

Like YouTube Broadcasts, Facebook Live videos are automatically save to your page. Be sure to check out the views and you’ll see that the live videos keep earning views for days after the initial live broadcast.

Why Download A Facebook Live Video?

Savvy brands and marketers can re-purpose live videos to get more reach and conversion out of their creation. Downloaded a Facebook Live video and then upload it to a YouTube channel. Embed it in a website product page or included it in an email campaign.

Live videos are currently earning ten times the reach of an ordinary post. Anyone experienced with the Facebook algorithm knows things change, and the increased reach may end. Savvy brands can repurpose live videos to increase page likes and reach.

For those of you who are still camera shy, try out the suggestions in my video, “How to Create a Video Without Being on Camera.”

Sources:
[1] https://www.martechadvisor.com/articles/video-marketing-ads/40-reasons-video-will-be-essential-in-ecommerce-marketing-in-2017/
[2] https://www.brightcove.com/en/company/press/three-four-consumers-link-social-video-viewing-purchasing-decisions

Why Your Brand Should Use Facebook Live

by

Why Your Brand Should Use Facebook Live

Video marketing is not a new concept in content marketing. It has been a preferred form of connecting with others for years. Video lets us connect on a more personal level, demonstrate a product, or even serve as front-line customer service.

Up until recently, producing videos was affordable only for medium to large budgets or brands. The cost of recording, editing and distributing video content has decreased dramatically due to the impressive quality of smartphone cameras. It now is a reasonable and achievable for businesses of any size to commit to incorporating video into their regular marketing strategy.

If a brand already has a video content marketing plan in place, it is likely that YouTube is one of their distribution channels. Don’t forget about Facebook though! Videos produced for YouTube channel can be repurposed to on a website, in email campaigns, and uploaded to a brand’s Facebook page to earn even more reach.

Now we have another player in the video game: Live video. If you have not embraced scripted videos, such as tutorials, comedy channels, and product reviews, then you probably did not rush to create your first live video!

Live video comes in a few forms. There are super short-form videos such as Snapchat and Instagram Stories. The live video a brand should be most interested in right now is Facebook Live or YouTube Broadcasts. Both offer video creators the ability to broadcast live right from a smartphone of desktop computer. No special equipment needed.

What Facebook Live and YouTube Broadcasts?

It is challenging to punch through the Facebook algorithm and earn organic reach from a post. It’s also difficult to build up a following on YouTube when just starting out. Consider live video and opportunity to get more out of each channel.

When Facebook has a new feature or offering, Facebook wants that new feature to succeed. That means, until there is adoption en masse, the newest feature, whatever it may be at the time, generally works really well and gets far more reach than an average page post.

YouTube is a Facebook competitor and launched its own version of live video, called YouTube Broadcasts. The YouTube rollout has been a little slow for some channels, but it is there now for many creators.

Live video broadcast on both Facebook and YouTube have yielded some impressive reach and interaction. There does not seem to be a limit on how many times a channel can post and still get an increased reach. Meaning, that there does not seem to be a video “banner blindness.” Viewers keep coming back for more racking up huge watch times. They are not shy about interacting with the broadcast either.

Even restricted industries, such as gun dealers, that are difficult to market because they are limited in their use of many online channels can benefit from live videos. They too are enjoying increased viewership when live. We have consistently seeing pages and channels get over nine times the reach an ordinary post earns.

Is live video this year’s flash in the pan?

Whenever there is a new social channel or feature, marketers wonder, “Will this last?” They have to weigh their options and resources and figure out if this new feature or channel in online marketing is the latest fad or something that is worth building up.
It safe to say video marketing is here to stay. The concept of video marketing is not new, but delivering it live is. The two largest live video platforms, Facebook and YouTube, are established titans in marketing. Even if the effects of live video fade or the algorithm stops favoring this format, then at least the lasting effect will have been a larger viewership and a bigger subscriber base.

It is worth investing time and resources into live video.

Broadcast Facebook Live from Your Desktop

by

Broadcast Facebook from Your Desktop

Facebook began rolling out Facebook Live to desktop (and laptop) computers this week. The Facebook Live rollout includes both Mac desktops as well as PCs.

Facebook Live is a feature that gives live-streaming video capabilities to users. It is currently available to all users via the Android app, iPhone app or iPad app. Real-time video are posted directly to a user’s Facebook wall. The videos then appear in friend’s newsfeeds. Facebook users can “subscribe” to a Facebook account so that they may be notified the next time that Facebook account starts a live broadcast.

broadcast-facebook-live-desktop-400

Facebook is the world’s largest social media network. It currently has, Facebook had 1.71 billion monthly active users, as of the second quarter of 2016. The social giant boats 1.13 billion daily active users. According to Facebook, users watch 100 million hours of video per day on Facebook.

“Our community and business had another good quarter,” said Mark Zuckerberg, Facebook founder and CEO. “We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”

Up until now, Facebook Live was a mobile-only application. Users recorded live video from events. This feature helped Facebook compete with apps such as Twitter, Periscope and Snapchat. Facebook Live is available to a small number of users’ desktop and laptop computers, and is in the process of rolling out to all users.

Source: Facebook Second Quarter 2016 Results
https://investor.fb.com/investor-news/press-release-details/2016/Facebook-Reports-Second-Quarter-2016-Results/default.aspx

broadcast-facebook-live-desktop