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increase website traffic

How to Build an Email List from Your Website

by Admin

Build an Email List from Your Website for Better Conversions

Email marketing is still one of the best converting form of online marketing. Building an email list can be simply a good way to stay in contact with stakeholders. It may also be the main way your business makes money online. Combined with an omnichannel marketing strategy, email should be an important part of your marketing strategy.

The quality of your email list is important. You’ll find that sending anything to a low-quality list – lists that are bought or incentivized – can be a waste of resources. It’s true that some purchased email lists can work well, but they must be vetted and verified. Incentivized lists may also work, but when there is a giveaway or contest, you’ll find that many customers are there for the promotion and are never interested in anything else. They either unsubscribe or stop opening emails after the promotion ends.

Quality email lists can be grown and cultivated from your own website traffic. Email sign-up forms should be short. The less information you ask for, the more likely you are to get the subscriber. Ask for only an email address, and possibly the person’s first name. As you develop a relationship with the subscriber, you can ask for more information and develop the data on your email list. You will also be able to learn more about subscribers through their interactions with your website and order history if you are an e-commerce site.

Make sure your email sign up form is mobile friendly. The majority of your website traffic probably comes from mobile devices. Your website should have a mobile first design, as should your email sign-up forms. Small tweaks like adding a delay before asking for an email address can help build your list faster. I made my mobile sign-up on https://askcybersecurity.com more visually appealing and found that adding a five-second delay increased my sign-ups by 10%.

If you are using social media advertisements, you also have an opportunity to do some lead generation there as well. Get the email addresses of your followers on social media. It’s good to build a large following on social, but if they are only followers then Facebook and Instagram own your data, not you. If you only have them as a follower on social, you are always at the mercy of the social channel for contact.

It is okay to incentivize the user. Offer them a coupon if you are an e-commerce site. Offer them a digital download or whitepaper if you are an information website. It is true, you will lose some of the subscribers from an incentivized sign-up, but you will retain some of them as well. Ask users to forward your emails to friends.

Of course, mind your legal obligations and make it clear how you will be using collected email addresses. Subscribers have the most confidence if you never sell or share their email addresses with anyone else.

Filed Under: email Tagged With: increase website traffic

How to Use YouTube Annotations to Drive Traffic to Your Website

by Admin

YouTube Annotations Drive Traffic to Your Website

For several years, I have been heralding the benefits of using YouTube in search engine optimization campaigns. YouTube is an easy way to compete for keywords. The channel is much less crowded and competitive for search terms that momma Google is. The production value users are willing to accept is lower than it was in the past. Five years ago when I encourage clients to establish a presence on YouTube, they would run out of fear of the production costs. Now vloggers can use their iPhones and DLSR cameras to shoot reasonable quality videos.

How-to-Use-YouTube-Annotations-Drive-Traffic- to- Website-440

Posting to YouTube videos is great and fun too, but in the end, we want to get clicks and conversions on your websites. This is where YouTube Annotations comes in. An annotation is a way to make portions of a YouTube video clickable so users may subscribe to your channel, visit a website or take other action. Some of the best annotations I have seen use the bottom or right side of the screen as navigation! (blog post and video on that coming soon!)

The types of YouTube annotation are:

  • Speech Bubble
  • Note
  • Title
  • Spotlight
  • Label

Check out my YouTube video on Pinterest pins. I have a few YouTube annotations on this video. The first is a “note” that appears in the upper right corner. It directs users to to to my website for more business tips. [Figure 1] and if a user clicks or taps it, it opens up a new window and leads back to my website

YouTube-Annotations-Tutorial

Figure 1

The second annotation I added is also a “note”, but a click here subscribes the viewer to my YouTube channel that covers social media tutorials. This image also shows where to add YouTube annotations using the YouTube video manager.[Figure 2]

YouTube-Annotations-Tutorial-2

Figure 2

Although it takes an extra step or more to add these annotations to your videos, it really worth it! Making the videos clickable makes it easy for your viewers to follow you and get to the conversion!

Please subscribe to my YouTube channel for more digital business tips and social media social media tutorials!

How-to-Use-YouTube-Annotations-Drive-Traffic- to- Website

Filed Under: SEO, social media, YouTube Tagged With: increase website traffic

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