How to Get Snapchat Filters
Snapchat is a social media channel famous for its disappearing photos. Users can also engage in one-to-one chats, send snaps directly to one of more users, and of course posts images and videos to their own disappearing story. Brands and online marketers can also use Snapchat and the additional features Snapchat is also a source of news and information, depending on which accounts users subscribe to. Snap began trading as a public company in March 2017. According to Omnicore the social media channel now boasts over 100 million daily users and reaches 41% of 18 to 34 year olds in the United States.
Snapchat offers fun ways to add interest to photos and images before they are shared. Videos and images. Users can add text, draw on, add stickers to, and trim photos. Users can also add filters to photos and videos. Snapchat filters are essentially overlying images that add interest. There are free filters for geographical locations such as New York City. There are also sponsored filters that are purchased by advertisers to promote and event or product. For example, a retail store in a shopping mall may buy a Snapchat filter to promote a sale.
How Do I Get Snapchat Filters?
Getting a Snapchat filter is easy once you know how to do it. Users can actually add two filters. To add a filter to a Snapchat Photo or video:
- Capture the photo or video with your smartphone (or other mobile device)
- Before posting to your story or sharing it with another Snapchatter, tap the image and hold
- With another finger, swipe the image, right or left, to see what filters are available
Note: You may have to cycle all the way through the available filters to start seeing geo filters. IF you are not seeing the same filters that your nearby friends are getting, then keep swiping a few times through.
How Do I Add More Than One Snapchat Filter?
- Capture the photo or video with your smartphone or another mobile device
- Add the first filter per the steps above
- Once you have chosen the first filter, keep one finger on the image to “hold” the selected filter
- While holding the first filter, use another finger to begin swiping again
- Select a second filter
- Once both filters are selected let go of the image
Stickers, text or drawings can be added before or after the filters to increase audience interest. Filters, stickers, text, and drawings are a good way for brands and businesses to highlight information on their Snapchat stories. Filters can make it easier to read text. Drawings can highlight certain areas of an image. Certain text characters, like the letter “O”, can be used as circles to create frames on images. Other letters can be used to create colored backgrounds. With a little imagination brands, can use Snapchat to reach out to the 18 to 34 year old audience. Of course, videos make for an excellent way to convey a story or demonstrate a product. Images and videos can share an event storyline, share a promo code, connect at a tradeshow, or introduce a product to this coveted audience.
