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How to Choose the Best Social Media Platform for Your Business

by Admin

How to Choose the Best Social-Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business

There are common questions every business asks when setting up a new social media strategy. One common question is, “Which social media platform is best for my business?” What is really meant is, which social media channel is going to drive the most website traffic and sales for the business.

First, determine what resources your business has to devote to social media and other marketing efforts. Are you a solopreneur who is going to work on a do-it-yourself (DIY) strategy and little or no budget? You will need to invest in some free or low cost tools to your social content creation does not suck up the day, every day!

Brands have a full marketing team and art department that works together to produce content and measure results. A brand will most likely going be on all major social channels. They will also experiment with some of the more promising flash-in-the-pans in case one sticks. Remember Meerkat of just one year ago? Vine is gone now too, with Periscope barely hanging on. Trailblazer Snapchat is in a copycat battle with brazen Instagram.

Start with the largest social channel, Facebook. Founded in 2004, Facebook has over 1.18 billion daily active users on average. If a brand wants to have a real strategy on Facebook, they will have to optimize the mobile user’s experience too. Facebook has over 1.09 billion mobile daily active users on average. [1] The largest social channel also has the widest age range, although younger users favor Instagram and Snapchat.

What is the age range of your target audience? Whom do you need to reach to acquire more customers? Snapchat skews toward the younger audience with 46.8% of its users between the ages of 18 and 24. However, there are. More recent surveys shows 31% of 25 to 34 year olds use the mobile-only app. [2]

Can you represent your products well in photos? Visual social media platforms such as Instagram make photo sharing easy. If you r brand is about food, travel, beauty, or fitness these social channels are a good fit!

Like Snapchat, Instagram is also a mobile only social media app. As of June 2016 Instagram boasted over 500 million monthly active users! Any service can do well on Instagram with a little creativity and imagination.

The other highly visual app is Pinterest. The mobile and desktop social media channel has surpassed 150 million monthly active users, which is a 50% increase over last year’s numbers.
The social media site recently announced it has surpassed 150 million monthly active users,

Even if your business or brand is social media veteran, do not ever stop asking those first questions. Many start posting on social and never take the time or do not have the resources to assess their efforts and regroup. Periodically check analyze your metrics too see which social media channel is working best for your brand. Try to at least estimate the ROI and consider repositioning as needed.

Sources:
[1] Facebook Company Newsroom
[2] Comscore 2016 U.S. Cross-Platform Future in Focus
[3] Pinterest Blog

Filed Under: social media Tagged With: facebook, instagram, Pinterest, snapchat, social media

Pinterest Extends Promoted Pins Outside the US

by Admin

Pinterest Extends Promoted Pins Outside the US

Pinterest is headed overseas to with their advertising platform, known as Promoted Pins Pinterest. Pinterest.com is expanding to other English speaking countries. The expansion will begin in Britain.

Pinterest Promoted Pins [Figure 1] are sponsored posts that get priority placement in a user’s stream. Although the advertising platform is not as robust as Facebook, Instagram, and Twitter, advertisers can work with targeted audiences and behavior tracking.

Pinterest Extends Promoted Pins Outside US

Pinterest is a visual social channel founded in 2010 in San Francisco. Users – called Pinners – save, or pin, images, photos and videos of things they like to boards on their Pinterest account. Pinterest users can also collaborate and pin to each other boards. Pinterest is the most gender imbalanced of all social channels. Over 80% of Pinterest users are female. Pinterest Pinners like to shop too. Popular categories include home décor, fashion, do-it-yourself projects, and cooking. Brands use Pinterest to reach out to users through photos and visual tutorials of products and projects. Although Pinterest drives only a fraction of the traffic that Facebook does, the average conversion amount of a Pinterest shopper is higher than that of a Facebook shopper. This makes Pinterest attractive to brands.

Pinterest Promoted Pin

Figure 1

Promoted Pins are one of Pinterest’s advertising solution. Advertisers can launch engagement and website traffic campaigns to bring Pinterest shoppers to their websites. Until now, Promoted Pins were only available in the United States. Pinterest is a private company built with VC money. According to Business Insider, the company is valued at about $11 billion. User accounts, including businesses are free leaving advertising its only way to monetize the over 100 million users.

The social media channel has other advertising solutions such as Buyable Pins as well as specialized Promoted Pins called Cinematic and the new How-to Pins.

Pinterest Extends Promoted Pins

Filed Under: Pinterest, social media marketing Tagged With: Pinterest, social media

Pinterest for Business Webinar

by Admin

I’m pleased to announce my “How to Use Pinterest Pintalk for Business” webinar! The webinar, Pinterest for Business: Everything You Need to Know, takes place on Tuesday November 24, 2015

For MORE about Pinterest and how to use it for your business, visit my blog Pintalk.net

How to use Pinterest for business webinar

You’ll get a FREE business checklist! I will cover Pinterest topics for business users, such as:

  • Top Pinterest topics
  • How to maximize sharing
  • Optimizing Images
  • Pinterest Analytics
  • The best times to pin
  • Group boards
  • Specialized pins for businesses (Map pins, Rich Pins)
  • Promoted Pins (paid pins)
  • NEW! Buyable Pins
  • Tips for local Pinterest optimization
  • Analytics

You’ll get a Pinterest for Business Checklist and lots of helpful tips! There will be special offers from our sponsor, SEMRush, MetroNY and Pintalk.net. The webinar is free and registration is required. Click here to sign up today!

Thanks to my sponsor, SEMRush!
semrush-logo-2014

Pinterest-for-business-webinar

Filed Under: Blog, social media, speaking Tagged With: Pinterest, webinar

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