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Michelle Held Ranks Top 10 Session at Affiliate Summit West 2016

I am proud to announce my latest michelle held workshops ranked as a top 10 session at Affiliate Summit West 2016. Affiliate Summit West 2016 took place January 10-12, 2016 at Paris Las Vegas Hotel and Resort in Las Vegas, Nevada. This Top 10 session award is based on audience attendance.

Photo Credit: Affiliate Summit West

On January 10, 2016, I spoke at Affiliate Summit West on a social media marketing topic: How to Optimize Images for Social Media Sharing. In case you missed it, the slides are online here. I gave the audience many tips on what content is proper for each social channel as well as what images look best. Have you checked out the optimizing social media profile images template yet? It contains image sizes for making your brand’s social profiles look good. Did you know, posts with images get more likes, shares, and retweets than those that only include text? Images are more engaging than text, they tell a story, and they simple stand out more than text-only posts, pins and tweets! Optimal image sizes for each social channel are listed in one convenient blog post.

How to Optimize Images for Social Media Sharing slides are online here. Contact us for any questions!

Best Images to Optimize Images for Social Media Sharing

Next month I am speaking at Affiliate Summit 2016 in Las Vegas, which is a semi-annual marketing conference. My session is called, “How to Optimize Images for Social Media Sharing.” Optimizing images for for social media is very important for your social media strategy as well as your search engine optimization (SEO) plan. Even if you do not have a formal SEO plan, it is still a good idea to at least be mindful of you image file sizes so you do not inadvertently slow down the load speed of you web page(s). Load speed is a Google ranking factor.

There are three “homes” for social media images. They are:

Social post images
Social profile images
Website images

Each one needs to be optimized. All three are important to your marketing plan.

Posts with photos, links, check-ins, and videos we save on social media newsfeeds and streams are the images most people think of these images when talking optimization. We have to be careful because each social site has a particular range of sizes that are optimal. The ideal image sizes can be found in my social media post image size guide.

Most social sites have both a profile (small) photo and a larger banner image at the top of the social account. Here is a link to my metrony.com Facebook account. Facebook calls the large banner image, a “cover photo.” metrony YouTube does not have a profile images. Pintalk Pinterest does not have the banner image.

Social profile and banners are another set of images that are also important for optimizing. Many do not consider this when they think of optimization, but your profile photos deliver a critical first impression of you. Social profile photos users a lot about what your business. Be sure that the profile photo and other page elements (like a follow button) do not block anything important on the cover photo.

Remember that old saying? You never get a second chance to make a first impression. Well, it is true, sort of. The great part of being online is we can change up content and images as often as we like. When we get a better headshot, we can change our profile photos too. If your social profile photos do not tell users what you do, sell, or stand for, the consider replacing them and get some professional photography or graphic artist help if needed!

Your website is also part of the optimizing for social media plan. Although you have little control over what your readers share online as user-generated content, you can at least encourage them to share good quality images from your website. Include an image in portrait (taller than it is wide) and landscape (wider than it is tall) layout on each page. This gives the user the ability to share an image appropriate for the layout of the social site.