video marketing Archives

How to Set Default YouTube Upload Settings

Videos are one of the best ways to tell your brand’s story. It is an engaging form of content marketing that really helps a brand make that important personal connection with viewers. I encourage my clients to incorporate video into their marketing strategy and have been for years. Video marketing content is much cheaper to produce than it was just a few years ago. The only equipment needed is a smartphone and a basic editing app. As you progress through your videography skills, you will add to and upgrade your equipment to include a quality microphone and lighting.

I hope that you are using your video content on your website. Include video in your ecommerce campaign landing pages to help viewers make their buying decision. Videos increase conversions when they are informative and demonstrate your product or brand in a clear manner.

YouTube is probably one of your other video hosting spots. It is after all, the second largest search engine after Google.com. Although the search volume is less, so is the competition. SEO for YouTube is a bit easier too. YouTube creators need to understand how their descriptions and titles help them be discovered. Consulting a channel’s YouTube analytics on a regular basis will also help to grow your YouTube channel’s audience.

Adding relevant information to a YouTube’s video description (the text below the video) helps other people find your content. That means it is easier for you to reach a larger audience through the suggested videos. shown as “Up next” in the right-side column on a YouTube channel or watch page. When you have lengthy information to include with each video, such as your contact information or useful links from the video, filling it out each time can be time consuming and lead to mistakes.

I have a long block of text on each of my Youtube videos that includes all of my social media contact information and a generic description and title that are altered with every new upload. I also have the category set, as well as the language, privacy settings, category, ad formats allowed etc… There are 15 default settings for every video. Use all of them!

Instead of starting from scratch each time a new video is uploaded to YouTube, adjust the default settings so you at least have a base of settings and descriptions to work with. It is a time saver and helps reduce errors. Although a lot of the information must be edited each time, like date and location, it is still a great time –saver.

Figure 1

Here’s How to Set Default YouTube Upload Settings

Go to your YouTube account
Sign in as an administrator
In the top right, select the “Creator Studio”
In the menu on the left, drop down the Channel menu then choose “Upload defaults” [Figure 1]
Set your default settings
Choose “Save”

After the defaults are set, every time a new video is uploaded, these default settings, including description text are auto-populated. I do customize my title, description and keywords for every video and you should too! It is a good idea to set these to match the actual content of each video. It will help your video be more discoverable via YouTube searches. Even though my social media connections remain the same and are listed in the description field, the three-sentence description and title of the video are specific and unique to each situation.

How to Add Video to Your Marketing Strategy

This is part one of some number of blog posts about video marketing. I am so into now and encourage colleagues and clients to use employ video in their strategy. Video is an important addition to any online marketing strategy. For the record, I am talking about short-form video, specifically those under five minutes in length. A well-rounded marketing strategy consists of not only quality images and graphics, but video content as well. Video can be used on all major social channels, as a standalone strategy on YouTube, and of course, on your website itself.

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Video is one of the most compelling way to tell your brand’s story. Viewers are more likely to purchase a product after watching a demonstration video. The number of YouTube video uploaded doubles every year. Finally, 33% of all online activity is spent watching videos.[1] Is that enough to convince you to begin incorporating video in your marketing efforts?

Just a few years ago, small and medium businesses would balk when I suggested they incorporate video into their website or marketing. The expectations for video quality were high, much higher than they are today. Sure, it is still nice to have a corporate video that explains your brand’s core values or mission statement. It is a luxury for small business on a budget, but not necessary. Online viewers want to see the real “you.” They want to experience a product or brand with you. They don’t want to be talked at.

So what do I mean when I say viewers will accept a lower video quality? Well, what that means is you don’t need a soundproof studio and expensive audio-visual equipment to produce your YouTube channel. An acceptable video can be accomplished with a smartphone and a decent microphone. That’s the hitch! As long as the SOUND is quality good, meaning there isn’t wind noise, or low muffled voices – then you are good-to-go!

I have several thousand dollars (cheap by A/V equipment standards) invested into my video studio setup. It took time to build up. I researched products for a long time, stuck until two speaker friends of mine gave me tips on how to move forward. I decided to stick with my Canon DLSR camera to save money, but it will be replaced shortly. I bought tripods, soft boxes, sockets, and bulbs. A room in my house had to be rearranged. Actually many rooms were rearranged until a produced friend helped me choose the best setting. My next major investment was a Zoom external recorder. This improved the sound of my videos tremendously! The introduction of the Zoom recorder meant I had to find some software for editing. More about that later. A $100 lavalier microphone is a plus, but not needed if you can find a quiet place to record.

I founded my YouTube channel with the promise that I would cover the equipment used to make the video. I am going to cover more about video content creation and posting in coming blog posts. The first and ONLY equipment you need to get started is a smartphone and an idea. I’ll cover the equipment I use, editing, terminology and then of course statistics! And yes, part of this will be in video format! Stay tuned and if you have not already please follow me on my YouTube channel!