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Why Your Website Needs a Color Scheme

by Admin

Why You Need a Website Color Scheme?

Your marketing material, business cards, logo, product packaging, informational materials and website should all always be “on-brand.” When a business is first starting out this may be a challenge, especially if you do not have an eye for color and design. Even if graphic artists you are your specialty, you may very well go through several logo/look-and-feel-color scheme changes over the course of your business’s life.

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When something is on-brand, it matches to color scheme, look and feel, sound, and scents associated with your brand or business. Think of Apple Computer as a company. Everything about their products websites, apps, and products is tightly controlled and always on-brand. The websites are white and bright with clean product images. Products are easy to use. Even the cardboard box a new Apple device arrives in is designed to convey the high-end, clean oh-so-worth-the-money design Apple is known for! Apple customers get good experiences and as a result, are willing to pay more for the product.

Apple packaging is easy to recognize even without seeing the iconic Macintosh Apple logo. Apple makes sure all of its marketing materials deliver a similar, seamless customer experience. The experience is part of being on-brand. The visuals of the packaging matters too as well as the design of the products themselves. The marketing materials and ads match the branding. Its clean, bright and family friendly.

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Filed Under: Branding Tagged With: website, website design

How to Set Up a Google Analytics Custom Dashboard

by Admin

How to Set Up a Google Analytics Dashboard

Do you need a better view of your best website types and ecommerce website strategy data? Custom dashboards in Google Analytics may be the answer to your needs. Learn how set up a private dashboard to organize views of your website traffic in Google Analytics.

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A Google Analytics Dashboard is a collection of widgets – tables, charts, and graphs – that show an overview of reports and metrics you choose. A custom dashboard lets you monitor many metrics in one area of your Google Analytics account. However, setting up a dashboard from scratch could be a bit of a hassle. Here is a quick guide on creating a custom dashboard in your Google Analytics account. This assumes you already have Google Analytics tracking installed on your website.

Many Google Analytics users have contributed dashboards they have created into a gallery. You can set-up your own dashboard, or import one of the preset dashboards.

Custom-Dashboard-Google-Analytics

Figure 1

How to set up a Google Analytics Dashboard

  1. To create a Dashboard, log into Google Analytics
  2. Navigate to the account you want to add a dashboard to
  3. Select the Dashboards tab
  4. Expand the Dashboards tab
  5. Click +New Dashboard
  6. In the Create Dashboard dialog [Figure 1], select either Blank Canvas (no widgets) or Starter Dashboard (default set of widgets), or import a pre-set dashboard from the gallery
  7. Name your new dashboard a descriptive title
  8. Click Create Dashboard

That’s it! That’s how to how to set up a Google Analytics dashboard. To make it easier, here is a metrony YouTube video custom dashboard on how to how to set up a Google Analytics custom dashboard

Filed Under: social media Tagged With: ecommerce data, google analytics, website

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